Shani Mizrahi PR – Public Relations, Media Strategy & Crisis Communications in Israel

What we do

• Public relations for companies, brands and public figures. Strategy first, coverage second.
• Media consulting for companies and CEOs: messaging, spokesperson policy and interview preparation.
• Crisis communications from the first hour: assessment, response drafting and handling of press and social media.
• Litigation PR for law firms and high-profile cases, working hand in hand with legal counsel.
• Personal branding for executives and CEOs who need authority, not just exposure.

About Shani Mizrahi

Born in Jerusalem in 1977, Shani Mizrahi began her career in 2001 as a legal and police reporter for Yedioth Ahronoth's Jerusalem paper and ynet. She later covered police affairs for Yedioth Ahronoth, including the Moshe Katsav affair, and became a legal correspondent at Maariv, covering the Tax Authority and Holyland affairs. She holds an LL.B. from Ono Academic College and was admitted to the Israel Bar in 2009.

She served as spokesperson and researcher for the State Commission of Inquiry into the treatment of the Gush Katif evacuees, chaired by retired Supreme Court Deputy President Justice Eliyahu Mazza. She then returned to journalism at TheMarker, and in 2012 became head of PR at Gornitzky & Co. Today she runs PPR, advising companies, law firms, executives and private clients.

Consultation rates

General strategy hour: ₪600 · Crisis management hour: ₪900 · Crisis hour + first response draft: ₪1,400. Retainers are priced individually.

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